Cricket Asia Cup 2025
New Life Traders Powers Up Asia Cup 2025
When the world tuned in for Asia Cup 2025, the spotlight wasn’t only on the six-lane pitches, the rising stars, or the thunderous sixes. Behind the scenes, at the heart of the stadiums, stood a silent but powerful force: the branding, the logos, the visuals — the signature work of New Life Traders
This year, we delivered 12 - 12 state-of-the-art 3D cam carpets across two of cricket’s most dazzling venues — Dubai International Cricket Stadium and Sheikh Zayed / Abu Dhabi Stadiums. From 3D sports signs to 3D pitch mats and beyond, we wrapped each pitch in immersive branding that elegantly merged art, engineering, and broadcast-level precision.
Setting the Stage: Asia Cup in the UAE
Asia Cup 2025 was hosted across Dubai and Abu Dhabi.
With 11 matches scheduled in Dubai and 8 in Abu Dhabi, the UAE became cricket’s G7 in the desert.
DP World reclaimed title-sponsor status, and the tournament’s reach spanned across South Asia, the Middle East, and into global broadcast networks.
It was an intense, high-stakes tournament — and the demand for premium branding was higher than ever.
Two Decades of Legacy, One Grand Stage
When you run a business rooted in craftsmanship and consistency, the chance to shine on a continent-wide tournament is more than recognition — it’s a responsibility.
- 20+ Years of Experience: We’ve evolved from humble beginnings to building a reputation across Asia, the GCC, and globally.
- Global Reach: Our network of sponsors and broadcasters spans continents; from Pakistan to Gulf, Europe to East Asia.
- Innovation + Reliability: Every project combines aesthetic excellence with on-time, on-budget delivery.
The Vision Behind the Work
What makes a 3D cam carpet different from a flat logo? What makes a 3D pitch mat leap off the broadcast screen rather than blend into it? The magic lies in three things:
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Precision Engineering
Each carpet or mat must align perfectly with stadium geometry, camera angles, and broadcast framing. One misalignment—thin strip too far left or right—and suddenly your brand becomes distorted on TV. -
Material & Durability
In desert heat, under stadium lights, with wear & tear — the materials must survive it all. UV stability, anti-slip surfaces, custom print quality: everything matters. -
Harmonizing with Broadcast
The real win is in how your brand looks on TV, on OTT streams, on mobile. Whether in 3D sports signs, virtual sidelines, or on-ground carpet integration, every logo must remain crisp from 4K to mobile.
In 2025, we deployed twelve unique carpets — six in Dubai, six in Abu Dhabi — each calibrated to stadium size, camera positions, match schedule, and sponsor demand.
Deliverables & Highlights
Here’s a snapshot:
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Total carpets: 12 (6 in Dubai, 6 in Abu Dhabi)
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Solutions: 3D cam carpets, 3D pitch mats, 3D logos, boundary branding, and virtual overlay integration
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Clients: Multinational sponsors, global broadcasters, local entities
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Result: Every match carried crisp branding—globally visible, technically perfect, and visually compelling
We delivered not just visuals, but memories: every time a batsman walked out, or the camera panned from boundary to stumps, brand logos held their ground — bold, legible, integrated.
Why Sponsors and Broadcasters Chose Us
Because we don’t just “do branding.” We engineer impact.
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Scalable Execution – from small events to global tournaments
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Broadcast-First Approach – understanding what looks good on camera
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Cross-platform Consistency – print, LED boards, virtual overlays
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Operational Excellence – logistics across borders, delivery under tight deadlines
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Trusted Partner Network – working with sponsors, media houses, event organizers
If you're a brand eyeing exposure in world-class sports, we don’t just promise presence — we promise presence that pops.
Beyond 2025 — Innovating for the Future
The next frontier isn’t just physical mats or carpets. It’s virtual advertising, AI-driven spatial branding, augmented reality stunts, and holistic integration across broadcast, digital, and on-ground activation.
We’re already collaborating on next-gen systems that allow dynamic insertion of logos in real-time broadcasts, adaptive branding based on viewer region, and interactive fan-facing assets tied to stadium visuals.
Our vision: somewhere between craftsmanship and algorithm — a brand presence that’s alive.
Let’s Talk Next Stage
If you are a sponsor, media house, broadcaster, or event organizer looking to engage audiences through bold, broadcast-grade sports branding — let’s talk.
We are New Life Traders — decades of legacy, global reach, engineering passion, and a hunger to bring your brand to the big stage. Asia Cup 2025 was a proud milestone — now, let’s build the next.
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